More than a name change, it’s a game change

ORLANDO, Florida – How do you convince millions of people of various age groups that they should trust their financial assets to the nearly century-old Teachers Insurance and Annuity Association? Connie Weaver talks about the three key principles for the rebranding are having an intimate knowledge of customers, getting “radically simple” and becoming an engaged ally. “That’s building on the trust we have in an industry that a lot of people don’t trust,” says Weaver on being an engaged ally.

Connie Weaver